Becoming Her.
The journey of a Woman.
Becoming Her is an ode to the power of vulnerability, the beauty of imperfection, and the layered identity of every woman.
In Edition 1 of our series, Vivian, co-founder of VIVEH, takes the stage to share her personal journey.
What lies beneath the layers of a woman’s being? What shapes her, defines her, and makes her who she is? And what does it mean to share that vulnerability with the world? Becoming Her invites you to explore these questions and the depth of women’s experiences everywhere.
Vivian is the co-founder and purpose giver of VIVEH. Her mission was not just to offer something different, but to make a meaningful difference.
“There was no brand that made me feel truly seen. Fashion has always had rules - your body is too big, too small, too everything. I wanted a brand for women as they are. Every woman’s body tells a story, lines and curves reflect life, experience, and essence. Styling yourself should be about showcasing your true self, not fitting into a size. That’s why we created VIVEH - with the female gaze in mind, versatile, soft, elegant, and alive.”
Vivian founded VIVEH with a clear mission: to create a brand for women as they are. Not dictated by rules or sizes, but designed to honor the lines, curves, and essence that tell each woman’s story. “Fashion should reflect your true self, not force you into a shape,” she says.
Her journey through life marks the start of what VIVEH is today. One part of Becoming Her, Becoming Vivian, opens a conversation about something so many of us experience: a woman’s journey comes in curves, and it is ever-changing. Today is not the same as tomorrow, and you are not the same person you’ll be. Decisions made yesterday do not have to dictate those you make tomorrow. The vulnerability of navigating these changes in life is the foundation of the campaign.
Vivian’s journey also involved stepping back, acknowledging that the pace she once lived, and the spotlight she once held, had shifted. Some asked if she was no longer part of the brand. But there is more to that; Vivian gave VIVEH its purpose, its core, and its vision. She changed the conversation around a woman’s body, giving women the space to accept themselves in all their forms. Now, she has entrusted this mission to the team she brought together, continuing the brand’s journey while she steps back. She remains part of VIVEH, without needing the spotlight, giving it instead to other women, showcasing the brand through their true essence, character, and stories.
This first edition is not only Becoming Her for Vivian. It is something larger. It is the becoming of the brand itself. It is VIVEH’s journey, intertwined with her story.
Love, VIVEH